Blog

NEW BERN, North Carolina - After racing to victory in 2015, SIC Maui Ambassador Jeremy Whitted will be defending his title at the 2016 Colonial SUP Race presented by Stand Up Outfitters. Experience the thrill of open water racing while the crowd...

HOOD RIVER, Oregon - The SIC Team are assembling in force for the Columbia Gorge Paddle Challenge this weekend at Hood River's Waterfront Park. Lina Augaitis, Georges Cronsteadt, Sonni Hönscheid, Andrew Logreco, Livio Menelau, Jeremy Riggs...

SALT LAKE CITY, UTAH - SIC came back from the Outdoor Retailer trade show with the Bullet Series paddleboards taking home a SUPconnect Award for the Best All Around Category. The 7th Annual SUPconnect Editor's Choice Awards partnered with Ass...

DANA POINT, California - SIC is proud to announce that four of our Global Team Athletes have been nominated in the 2016 SUP The Mag SUP Awards. Lina Augaitis, Georges Cronsteadt, Sonni Hönscheid, Andrea Moller and Caio Vaz have all been...

"The Molokai 2 Oahu is my biggest race of year," said SIC Global Team Athlete Sonni Hönscheid. "A lot of preparation is required, physically but also mentally. I came to Maui four weeks before race to get used to the tempers of the Pacific Ocean. Th...

OAHU, Hawaii - SIC Global Team Athlete Sonni Hönscheid was once again crowned the women's champion at the 20th Annual Molokai 2 Oahu Paddleboard World Championships on Sunday, July 31st. On the 32 mile crossing Ka’iwi Channel, Hönscheid...

INDONESIA - SIC Maui Global Team Athlete  Caio Vaz took a surf trip to Indonesia to film his latest edit SUPIN'do. Sit back and enjoy Vaz's highly progressive style as he carves the waves of Indonesia. "This was my fourth Indonesia trip...

MOLOKAI, Hawaii - Sonni Hönscheid will be going for a three-peat as the SIC team will be attending the Molokai 2 Oahu Paddleboard World Championships. SIC Team Athletes Braly Joy, Kenny Kaneko & Will Schmidt will be racing the storied...

YUKON TERRITORY, Canada - SIC Global Team Athlete Lina Augaitis became the first woman stand up paddler to complete the Yukon River Quest. Eleven SUPs embarked on the 444 mile (715 kilometer) Race to the Midnight Sun, Augaitis was the first lady...

SAN DIEGO, California - SIC is proud to announce we have been nominated for multiple categories in the 7th Annual SUPconnect Editor's Choice Awards partnered with Association of Wind & Water Sports Industries. The selection process...

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