Blog

Photo: Jim CulleyA huge congrats goes to our Global Team Rider Georges Cronsteadt for finishing on podium in 3rd place in the race discipline at The Ultimate Waterman. The race, and entire event for that matter, has had the most fierce and all-around...

Considered to be one of the best downwind paddle boarders around, SIC Maui's Jeremy Riggs recently received this fresh custom SIC board to get in some bumps in Maui where he resides. Distressed Mullet caught up with Jeremy where he gave them som...

Georges Cronsteadt (right) and fellow Tahitian Manoa Drollet at The Ultimate Waterman. | All photos courtesy of The Ultimate Waterman.As six of the eight disciplines have been completed in The Ultimate Waterman SIC Maui’s Georges Cronsteadt now sit...

Livio Menelau psyching before going on a downwinder in Perth.We've been down unda in Australia for just about two weeks now and it's been a real hoot. We've been doing a ton of traveling all over the country from Perth to Queensland to Melbourne to S...

The Tahitian Beast, SIC Maui athlete Georges Cronsteadt is down in New Zealand along with seven other well-rounded waterman competing in The Ultimate Waterman event to determine who is the Ultimate Waterman.  The first discipline of the Ult...

The SIC Maui team has been on the road for the last couple of weeks down in the southern hemi. The crew has been to New Caledonia, Tahiti, Australia and will continue to travel around in that area for the next week or so. Livio Menelau...

The fourth annual Paddle Imua event to benefit Imua Family Services' Camp Imua will once again take place on May 9, 2015 at the Maliko Gulch to Hawaiian Canoe Club in Kahului Harbor. SIC Maui will be present hosting an insanely fun SUP relay ...

It was announced earlier last week that our very own Tahitian Beast, Georges Cronsteadt, is the final athlete to join the list of incredible athletes who will partake in the Ultimate Waterman event in mid-March. Georges will be joining seven oth...

SIC Maui Global Team Rider Georges Cronsteadt dominated over the weekend with a win in Auckland, New Zealand at the Jetts City Surf Series event #10. With close to 50 participants, Georges was able to come in on top over the rest of the field.Ge...

SUP Examiner has been pumping out a ton of reviews on products and his latest review is on our 12.6 Air Glide Inflatable! Here is a brief excerpt from the review:"The SIC X 12.6 Air Glide is a highly versatile and fun product. It performs well i...

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