2018 was a good year, having won Race Board of The Year for the RS and equally as exciting winning Brand of The Year for the second time in less than five years. However, we never let that recognition go to our heads, and throughout 2019 we worked tirelessly to create and refine our lineup, which has led to an amazing collection for 2020. Read more
Some of these highlights are a refined RS where we fine-tuned the rocker, outline, and volume distribution to make this rocket ship even faster. We redesigned the Bullet, taking in feedback from paddlers around the world, our team, and the best of the Bullet v1, v2, and the Bayonet. Then made this popular touring, fitness, and downwind board faster, more stable, and more forgiving than the iconic Bullet of the past.
Refining and redesigning took us a few years to do because we could not go backward on this fan favorite. We have taken our time getting into the rapidly evolving foiling market and will introduce three new foil boards for surfing, SUP surfing, and a SUP/Wind convertible board. I am proud of this small but very effective range. I have made countless prototypes under my Skunkworks brand Flying Dutchman, so these boards have been tested thoroughly, or else I would not be putting my signature on them.
SIC has further expanded its surf offering, which supports my vision of SIC being a brand for waterman and waterwomen, and not just a paddleboard brand. After all, my journey began as a windsurfer, and that led me to Maui, to outriggers, and eventually SUP, and now foiling as well. At the end of the day, it’s all about fun. And for or all of us who chose this lifestyle, we are all one and the same. We are all Bound by Water. "
Aloha and Mahalo nui loa to all. See you on the water!