Paddleboarding is a lifestyle at SIC Maui, and it's our goal to make sure you know what gear is right for you. The right gear will ultimately help you grow your skills and take you on new types of paddleboarding adventures. Whether you are a beginner, paddling purely for fitness, adventure, or aspiring to be the best in the world, we've designed a board that is perfect for you. We offer various constructions from the super tough thermo-formed outer skin to the lightest weight composite giving you performance and durability options.


Best in class paddleboards made from fiberglass, carbon fiber, or other materials held together by a resin, and hardened around a lightweight EPS foam core. 


Thermoformed boards provide maximum durability using our proprietary ACE-TEC and TOUGH-TEC manufacturing process. 


Inflatable (Air-Glide) boards are compact, lightweight, and transportable. They roll up into a backpack carrier, complete with a pump, fin, leash, and repair kit. 



The all NEW ATLANTIS is the latest addition to the SIC’s race category boards, built for rough water, moderate to heavy downwind, and swell conditions. This collection is ideal for contests with conditions like the SIC Gorge Paddle Challenge, Carolina Cup, Gorge, M2M, and M2O.

Atlantis Race & Downwind SUPAtlantis Race & Downwind SUP


The RS has become a favorite amongst paddlers of nearly all levels and garnered the prestigious SUP Connect “Race Board of The Year” award in 2018, 2019, and 2020. The RS has now been fine-tuned and made even faster in flat / all-water conditions and is substantially more durable. The refinements are slight, but the improvement to top-end speed is significant.


Mangrove 10'0

The Mangrove fits a wide range of paddlers looking for a stable platform for various uses. The flat bottom and full rails provide excellent stability, and the rounded nose glides effortlessly in flat water, cuts through chop with ease, and provides a softer ride. There is plenty of decking for your kids, dog, cooler, and ample bungee tie-down options on the nose and tail for securing gear.



Recreational and Performance
Various Models, Flex, Constructions, Blade Shapes, and Grip Options.



Must-Have Safety Gear
Quality Materials & Components



Fins, Screws, & More




For Boards & Paddles
Protect Your Gear



Hats, T-shirts & More
Wear Your SIC Colors With Pride



For Travel And Transporting Gear



Featured Products

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    Rigid Dragon-Fly
    OKEANOS 12'6'' x 27.0''
    All-Round FlatwaterRaceTouring
    $ 1,799.95
    The Okeanos is a fitness and touring board that has been outfitted with numerous tie-downs to mount your cargo. It is super stable rail-to-rail making this a great board to fish off and load with gear for any adventure.
  2. Atlantis SUP
    Rigid Super-Fly
    ATLANTIS 14'0'' x 24.0''
    $ 3,499.95
    The all NEW ATLANTIS is the latest addition to the SIC’s race category boards. Built for rough water, moderate to heavy downwind, and swell conditions.
  3. BULLET 12'6'' x 28.50''
    Rigid Super-Fly
    BULLET 12'6'' x 28.50''
    All-Round FlatwaterDownwindTouring
    $ 2,999.95
    The Bullet 12'6" is not only a tremendous downwind board. It's designed to be a versatile touring board that can drop-in and surf swell as well as beach and point breaks
  4. RS 14'0'' x 24.5''
    Rigid Super-Fly
    RS 14'0'' x 24.5''
    $ 3,299.95
    The RS, SIC's premier race board, has been fine-tuned and made even faster in flat and all-water conditions and been made substantially more durable.
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    Rigid ACE-TEC
    TAO FIT 10'0'' x 33.0''
    All-Round FlatwaterAll-Round Surf
    $ 1,149.95
    The TAO Fit and Big Fish are all about stability, durability, and versatility. It's a keeled nose cut through the water and helps with tracking.