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Welcome to SIC MAUI
#Boundbywater
Designing For Your Future
#boundbywater
“I really don’t know why it is that all of us are so committed to the sea, except I think it is because in addition to the fact that the sea changes and the light changes, and ships change, it is because we all came from the sea. And it is an interesting biological fact that all of us have, in our veins the exact same percentage of salt in our blood that exists in the ocean, and, therefore, we have salt in our blood, in our sweat, in our tears. We are tied to the ocean. And when we go back to the sea, whether it is to sail or to watch it we are going back from whence we came.”
John F Kennedy
Designing For Your Future
“For all of us at SIC, hitting the water is about fun and part of our job. We have the privilege to dream, create and test boards, foils, wings, and surfboards. We learn something new every time we are on the water and from each other’s experience riding and trying new gear, and then we get to put them into production for your pleasure. Looking forward to 2021, we focused on pushing the limits of performance in all disciplines... Read more”
Mark Raaphorst
STAND UP PADDLE
Stand-Up-Paddle
Atlantis
The all NEW ATLANTIS is the latest addition to the SIC’s race category boards, built for rough water, moderate to heavy downwind, and swell conditions. This collection is ideal for contests with conditions like the SIC Gorge Paddle Challenge, Carolina Cup, Gorge, M2M, and M2O.
MEET SEYCHELLE
Born and raised in the Florida Keys, Seychelle was inspired by her deep love for the ocean and traveled at a very young age. She grew up playing sports and always dreamed of being a professional athlete.
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After high school, Seychelle took off sailing for several years and traveled around the world, working as a yacht crew and owning boats. In 2014 Seychelle went through a divorce, gave up sailing, moved back to the Florida Keys, and discovered the sport of SUP.
From her very first race, Seychelle was hooked. She has since become the 3 x Chattajack Champion, 3 x SUP 11 City Tour Grand Champion, 3 x SEA Paddle NYC Champion, The Guinness World Record holder for the Greatest Distance Paddled on SUP in 24 hours, and the 2019 APP Standup Paddle World Champion. Seychelle is also a Certified Health Coach, Nutrition Coach, Personal Trainer, and Yoga Instructor.
Living in Melbourne Beach with her husband and her dog, you will find Seychelle paddling, surfing, and relaxing on the beach. She combines her passion for living her best life with her passion for deep health into a platform for transformation. Seychelle now focuses on coaching women, helping them achieve their goals through optimum health, and sharing her knowledge from her many struggles along the way to what it truly means to succeed.
FEATURED PRODUCTS
SOME OF OUR MOST POPULAR MODELS
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Rigid Super-FlyATLANTIS 14'0'' x 24.0''DownwindRaceTouring$ 3,499.95The all NEW ATLANTIS is the latest addition to the SIC’s race category boards. Built for rough water, moderate to heavy downwind, and swell conditions. -
Rigid STAR LIGHTRaptor 5'0"WingSUP Surf$ 1,549.95The Raptor is a performance foil board that lifts off with ease and has enough volume to start standing on your feet for a more advanced foiler. -
Raptor Wing 4.0$ 699.95Working in collaboration with sister company CORE Kiteboarding, a leader in kite design and technology, SIC is proud to introduce the raptor -
Inflatable Support stringer technologyTAO AIR SURF 10'6'' x 33.0''All-Round FlatwaterSurfTouring$ 749.95The TAO Air is designed for the paddler who wants a family board, surf up to mid-sized waves, do SUP yoga, or cruise. -
Rigid STAR LIGHTSmuggler 9'4"$ 1,049.95An authentic traditional longboard shape, the SIC Smuggler model delivers timeless style, glide, flow, and fun. Precise yet smooth curves make these boards as beautiful as they are functional
Latest News
Downwinding 101
January 18, 2022
Are windy days keeping you from paddling? Downwinding could be the perfect opportunity for you to extend your time on the water.
SIC Maui’s Top Moments of 2021
December 17, 2021
2021 was another challenging year navigating a world still affected by the pandemic, and we thank you for being patient and sticking by us. We consider every one of you as part of the SIC Ohana, and we hope to continue to provide you with quality watersports gear that will inspire you for years to come.