During the pioneering days of SUP, many legendary waterman came to Mark and asked him to shape a board to paddle in waves and paddle down the coast. Mark took their input and began to shape some of the earliest SUP boards, which would help the sport get off the ground and drive the early days of innovation.
In 2006 Mark created his brand, "Sandwich Islands Composites." The Sandwich Islands being the name that Captain James Cook, British Explorer, Navigator, Cartographer, gave the Hawaiian islands in honor of Lord Sandwich who had sponsored the voyages.
In 2011 the acronym and logo "SIC" was created and how the brand is known today. Over the years, SIC has evolved, defined, and dominated the open ocean paddling scene and has won overwhelmingly, most of the prestigious channel crossing events globally, and thus the legend was born.